Number of Vacancies: 1

Area of Consideration: Open To The Public

Position Status: Full-Time, Regular

Pay Plan, Series & Grade: DS0058/2A

Salary Range: $111,768-$123,050

Closing Date: Open Until Filled

Location: 4200 Connecticut Ave NW, Washington, DC 20008

Brief Description of Duties

Reporting to the Vice President for Marketing and Communications, the Assistant Vice President, Marketing and Communications will manage a high-performing team to ensure that a consistent brand message and image of the University is developed for internal and external audiences. The Assistant Vice President will work closely with the Vice President to develop and implement an integrated marketing communication and operational plan supporting the University’s strategic plan. This leader will help guide branding, communications, marketing, digital strategy, public relations, and organizational communications for the University across all channels and audiences. The role will have a comprehensive understanding of multi-channel marketing and integrated communications strategies to optimize reach and engagement and guides recruitment and enrollment activities. The Assistant Vice President is analytical with solid knowledge of marketing and enrollment management analytics.

Essential Duties and Responsibilities

• Drive efforts to build and distinguish UDC's brand identity across all internal and external communications and marketing, including paid and earned media, websites, and social media channels.
• Oversee the implementation of marketing strategy for schools, programs, and departments.
• Deploy and launch paid digital media, as needed.
• Manage and assess the performance of all initiatives and campaigns and adjust communications tactics as needed. Partner with Enrollment Management to support strategic initiatives aligned with student recruitment success.
• Manage a communications/marketing ROI dashboard to track/evaluate the effectiveness of programs continually.
• Supervising direct reports, managing their performance, mentoring them, and providing opportunities for their professional growth.
• Monitor SEO and web traffic metrics; pivot and adjust strategy accordingly. Expand the use of digital analytics to evaluate and refine the Office's content creation strategies and practices.
• Establish key performance targets, track and analyze campaign and content performance, assess and translate data into recommendations and plans for modifying and informing future campaigns.
• Produce robust reports for department leadership that demonstrate reach and performance.
• Monitor and leverage trends with current higher education technology and communication, design tools, and applications. Recommend and implement new features and functionality to grow brand awareness and support business goals.
• Represent the Office and the Vice President as necessary on University initiatives and at events.
• Research, analyze, and incorporate student and prospective student insights, program and market landscape, and outcomes into strategic communication plans.
• Manage relationships with marketing-related vendors or consultants.
• Perform other related duties as assigned.

Minimum Job Requirements

• Bachelor's degree, preferably in communications, journalism, marketing, or similar field. Master's degree preferred.
• Seven (7) years of related experience. Relevant experience must include at least 3-5 years of senior leadership/executive level managing a diverse team of professionals in a complex and decentralized organization.
• Excellent copywriting and copyediting skills and a highly effective communicator with the ability to deliver creative content (text, image, and video) for diverse audiences
• Proficient in Salesforce or another CRM with expertise in integrated automated email systems
• Proficient in developing and managing paid digital media, including Google Ads and social media advertising
• Experience with social media marketing, reporting and analysis
• Demonstrated achievement in developing and executing multichannel strategic marketing and communication plans to achieve recruitment/sales goals
• Demonstrated success in developing and implementing new systems, structures, and processes, with a successful track record of managing large departmental budgets and in achieving financial goals and results
• Strong organizational and project management skills with the ability to prioritize and follow through effectively, a track record of achievement in meeting deadlines
• Solid knowledge of SEO, keyword research, and Google Analytics

Information to Applicant

Collective Bargaining Unit (Union): This position is not part of the collective bargaining unit.  

Employment Benefits: Selectee will be eligible for health and life insurance, annual (vacation) and sick leave and will be covered under the University of the District of Columbia' s retirement plan (TIAA).

Equal Opportunity Employer: The District of Columbia Government is an Equal Opportunity Employer. All qualified candidates will receive consideration without regard to race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, family responsibilities, matriculation, physical handicap, or political affiliation.

Notice of Non-Discrimination: In accordance with the D.C. Human Rights Act of 1977, as amended, D.C. Official Code, Section 2-1401.01 et. seq., (Act) the University of the District of Columbia does not discriminate on the basis of actual or perceived actual race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family responsibilities, matriculation, political affiliation, marital status, personal appearance, genetic information, familial status, source of income, status as a victim of an intrafamily offense, place of residence or business,  or status as a covered veteran, as provided for and to the extent required by District and Federal statutes and regulations. Sexual harassment is a form of sex discrimination which is also prohibited by the Act.  In addition, harassment based on any of the above protected categories is prohibited by the Act.  Discrimination in violation of the Act will not be tolerated.  Violators will be subject to disciplinary action.

Veterans Preference:  Applicants claiming veterans preference must submit official proof at the time of application.

Visa Sponsorship: At this time, the University of the District of Columbia does not provide sponsorship for visas (e.g. H-1B). This position is also ineligible for Optional Practical Training (OPT).

Residency Preference: A person applying for a position who is a bona fide District resident at the time of application for the position, may be awarded a 10-point residency preference over non-District applicants, unless the person declines the preference points. If selected, the person shall be required to present no less than 8 proofs of bona fide District residency on or before the effective date of the appointment and maintain such residency for 7 consecutive years from the effective date of the appointment. Failure to maintain bona fide District residency for the 7-year period will result in forfeiture of employment.

Drug-Free Workplace: Pursuant to the requirements of the Drug-Free Workplace Act of 1988, the individual selected to fill this position will, as a condition of employment, be required to notify his/her immediate supervisor, in writing, not later than five (5) days after conviction of any criminal drug statute occurring in the workplace.

Background Investigation: Employment with the University of the District of Columbia is contingent upon a satisfactory background investigation.  The determination of a "satisfactory background investigation" is made at the sole discretion of the University of the District of Columbia.  The University may refuse to hire a finalist, rescind an offer of employment to a finalist or review and may terminate the employment of a current employee based on the results of a background investigation.

Disposition of Resume: Resumes received outside the area of consideration and/or after the closing date will not be given consideration. You must resubmit your resume to receive consideration for any subsequent advertised position vacancies. For the purpose of employment, resumes are not considered job applications. Therefore, if selected for employment a UDC application will be required.

Job Offers: Official Job Offers are made by the University of the District of Columbia, Office of Human Resources only.

Contact Information:  All inquiries related to employment and job applications should be directed to UDC Office of Human Resources at (202) 274-5380.

The University of the District of Columbia is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. For a full version of the University’s EO Policy Statement, please visit: https://www.udc.edu/human-resources/equal-opportunity/ .