Number of Vacancies: 1

Area of Consideration: Open To The Public 

Position Status: Full-Time, Regular

Pay Plan, Series & Grade: DS0058/3

Salary Range: Up to $123,050.87

Closing Date: Open Until Filled

Location: 4200 Connecticut Ave NW, Washington, DC 20008

Brief Description of Duties

The Director of Marketing will lead the University of the District of Columbia's (UDC) marketing strategy and initiatives, working closely with the Vice President for Marketing & Communications to enhance the institution’s brand visibility, reputation, and student recruitment efforts. This dynamic role requires a highly skilled marketing leader with a minimum of 8-10 years of experience in developing and executing multi-channel marketing campaigns, managing teams, and overseeing strategic initiatives in higher education or a related field. The Director will be responsible for overseeing marketing operations, including brand marketing, program marketing, and creative services. This position will also be responsible for ensuring alignment with the university’s strategic goals and delivering impactful, data-driven campaigns that resonate with prospective students, parents, alumni, and other target audiences. The successful candidate will be an innovative thinker, a strong communicator, and a results-oriented leader.
The incumbent oversees the creation, development and implementation and marketing of all of UDC's marketing product portfolio from conceptualization to actual deployment; develops marketing plans, manages marketing project budgets, and contractual obligations to vendors and coordinates and monitors vendors contracts.  Directs and oversees marketing campaigns, advertising, marketing research, and UDC brand and reputation promotions and events on behalf OMC. Duties include, but are not limited to: serving as the project manager on all annual UDC promotions and new UDC marketing campaign launches; developing and negotiating marketing projects with vendors; directing all advertising and marketing campaigns from inception to production; managing the aspects of vendor contracting, procurement and administration; guiding subordinate staff in strategic marketing planning; and developing policies and procedures for UDC marketing best practices, promotions and sponsorship's. 

Essential Duties and Responsibilities

• 20% – Provide vision, leadership, and counsel for UDC’s marketing, branding, and promotional strategy, ensuring alignment with the University’s mission and strategic goals. Oversee the planning and execution of integrated, multi-channel campaigns that enhance brand visibility, reputation, and student recruitment.
• 20% – Lead marketing operations, including brand marketing, program marketing, and creative services. Manage marketing project budgets, vendor contracts, and procurement processes to ensure efficient and impactful delivery of campaigns.
• 20% – Develop and implement stakeholder engagement strategies to promote UDC’s work among key audiences, including funders, policymakers, industry partners, alumni, students, and prospective students.
• 20% – Collaborate with internal teams such as Academic Affairs, Student Services, Institutional Advancement, and the Office of the President to produce on-brand materials that support University programs and events.
• 10% – Develop benchmark criteria to track and evaluate the effectiveness of marketing strategies and campaigns; oversee marketing budgets and fiscal approvals for related projects.
• 10% – Identify and pursue strategic marketing opportunities with internal and external partners to advance institutional initiatives and broaden audience reach.
• Perform other related duties as assigned.

Minimum Job Requirements

• Eight (8) years of progressive experience performing duties and responsibilities related to overseeing all phases of marketing, including strategy, development, research and analysis of products, target markets, and revenue generation; managing vendor contracts and marketing agreements; and developing policies and procedures to ensure promotional and product activities are in compliance. 
• Bachelor’s degree in Marketing, Communications or a related field.
• Strong leadership skills with experience managing and mentoring a marketing team.
• Expertise in digital marketing, including SEO, SEM, social media, email marketing, and content strategy.
• Excellent communication and interpersonal skills, with the ability to build relationships across departments and external partners.
• Demonstrated ability to develop and execute innovative marketing strategies and campaigns.
• Proficiency in marketing and marketing analytics tools (Google Analytics, CRM systems like Active Campaign and Slate, social media analytics, etc.).
• Creative and strategic thinker with a passion for data-driven decision-making.

Information to Applicant

Collective Bargaining Unit (Union): This position is not part of the collective bargaining unit.  

Employment Benefits: Selectee will be eligible for health and life insurance, annual (vacation) and sick leave and will be covered under the University of the District of Columbia' s retirement plan (TIAA).

Equal Opportunity Employer: The District of Columbia Government is an Equal Opportunity Employer. All qualified candidates will receive consideration without regard to race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, family responsibilities, matriculation, physical handicap, or political affiliation.

Notice of Non-Discrimination: In accordance with the D.C. Human Rights Act of 1977, as amended, D.C. Official Code, Section 2-1401.01 et. seq., (Act) the University of the District of Columbia does not discriminate on the basis of actual or perceived actual race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family responsibilities, matriculation, political affiliation, marital status, personal appearance, genetic information, familial status, source of income, status as a victim of an intrafamily offense, place of residence or business,  or status as a covered veteran, as provided for and to the extent required by District and Federal statutes and regulations. Sexual harassment is a form of sex discrimination which is also prohibited by the Act.  In addition, harassment based on any of the above protected categories is prohibited by the Act.  Discrimination in violation of the Act will not be tolerated.  Violators will be subject to disciplinary action.

Veterans Preference:  Applicants claiming veterans preference must submit official proof at the time of application.

Visa Sponsorship: At this time, the University of the District of Columbia does not provide sponsorship for visas (e.g. H-1B). This position is also ineligible for Optional Practical Training (OPT).

Residency Preference: A person applying for a position who is a bona fide District resident at the time of application for the position, may be awarded a 10-point residency preference over non-District applicants, unless the person declines the preference points. If selected, the person shall be required to present no less than 8 proofs of bona fide District residency on or before the effective date of the appointment and maintain such residency for 7 consecutive years from the effective date of the appointment. Failure to maintain bona fide District residency for the 7-year period will result in forfeiture of employment.

Drug-Free Workplace: Pursuant to the requirements of the Drug-Free Workplace Act of 1988, the individual selected to fill this position will, as a condition of employment, be required to notify his/her immediate supervisor, in writing, not later than five (5) days after conviction of any criminal drug statute occurring in the workplace.

Background Investigation: Employment with the University of the District of Columbia is contingent upon a satisfactory background investigation.  The determination of a "satisfactory background investigation" is made at the sole discretion of the University of the District of Columbia.  The University may refuse to hire a finalist, rescind an offer of employment to a finalist or review and may terminate the employment of a current employee based on the results of a background investigation.

Disposition of Resume: Resumes received outside the area of consideration and/or after the closing date will not be given consideration. You must resubmit your resume to receive consideration for any subsequent advertised position vacancies. For the purpose of employment, resumes are not considered job applications. Therefore, if selected for employment a UDC application will be required.

Job Offers: Official Job Offers are made by the University of the District of Columbia, Office of Human Resources only.

Contact Information:  All inquiries related to employment and job applications should be directed to UDC Office of Human Resources at (202) 274-5380.

The University of the District of Columbia is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. For a full version of the University’s EO Policy Statement, please visit: https://www.udc.edu/human-resources/equal-opportunity/ .