Number of Vacancies: 1

Area of Consideration: Open To The Public

Position Status: Full-time, Regular

Pay Plan, Series & Grade: DS0095/11

Salary Range: $71,393

Closing Date: Open Until Filled

Location: 4200 Connecticut Ave NW, Washington, DC 20008

Brief Description of Duties

Reporting to the Director of Undergraduate Admission, the Admission Counselor - Enrollment Marketing is responsible for creating and executing a comprehensive marketing and communication strategy with targeted messaging aimed at prospective students throughout the enrollment funnel. The Admission Counselor - Enrollment Marketing will ensure that all communications are accurate, timely, cost-effective, and aligned with the University of the District of Columbia’s brand and in alignment with its strategic goals and mission. This position will involve managing a CRM system (Salesforce/Salesforce Marketing Cloud), enrollment marketing platforms, and social media outlets for outreach and ensuring that individual messages are relevant and up-to-date. The Admission Counselor - Enrollment Marketing will also analyze data reports to assess the effectiveness of communication tactics and overall enrollment marketing plans.

Collaborating closely with the admission team, the Admission Counselor - Enrollment Marketing will focus on strategic outreach via email, text, print, and phone campaigns, developed in partnership with the University's recruitment staff, academic departments, enrollment navigators, and marketing and communications teams.

The Admission Counselor - Enrollment Marketing will be responsible for coordinating targeted communication activities with various constituencies, including prospects, applicants, parents, secondary schools, community agencies, and other relevant markets. The role may also involve participation in recruitment events, including evenings and weekends, to promote the University, provide detailed information on academic programs, scholarships, financial aid, and campus life.

This position requires a strategic thinker, effective communicator, and data-driven decision-maker who can help drive the University’s enrollment goals while maintaining a strong brand presence.

All applicants must submit a marketing, graphic design, or email campaign portfolio to terrence.britt1@udc.edu after submitting their application.

Essential Duties and Responsibilities

• Build and manage communication campaigns in Salesforce Marketing Cloud and Mogli text platform throughout the enrollment funnel to ensure appropriate and timely information is provided to students.
• Write, edit, and update email and text communications to increase conversion rates throughout the enrollment funnel.
• Develop communications in various formats including, but not limited to, email, letters, print publications, postcards, and texts.
• Collaborate with marketing, academic colleges/schools, and student support services to develop engaging communication campaigns to promote awareness of support services and academic programs positioned for growth.
• Develop Salesforce student portal content, generate queries for proper reporting outcomes, and curate forms within CRM using Form Assembly.
• Assist the Associate Director of Undergraduate Admission in planning and promoting admission events.
•  Develop a comprehensive social media calendar to increase brand awareness and provide accurate and time sensitive information to effectively build community within a digital space.
• Collaborate with the Senior Admission Leadership Team to develop and enhance lead generation and nurture strategies.
• Coordinate with external enrollment marketing partners and vendors to coordinate digital advertising and UDC’s undergraduate admission presence in various platforms.
• Write and/or edit content for publications and admission promotional materials for mass print production and digital outreach.
• Evaluate current trends and student expectations with regard to content and delivery methods.
• Utilize graphic design platforms such as Canva and Adobe Creative Suite to generate branded materials for print and digital outlets.
• Hire, train, and supervise graphic design student workers.
• Other duties as assigned.

Minimum Job Requirements

• Bachelor’s degree required from an accredited institution
• Minimum of three years of experience in marketing or communications, preferably in higher education or a related field.
• Proficiency with CRM platforms, social media, and Canva.
• Ability to analyze data and develop strategic communication plans.
• Strong verbal and written communication skills.

Required Competencies

1. Problem solving
2. Analytical and strategic
3. Customer service oriented
4. Strong communication – written, verbal, and presentation
5. Collaborative
6. Graphic Design
7. Best practices in marketing, lead generation, and social media engagement

Information to Applicant

Collective Bargaining Unit (Union): This position is in the collective bargaining unit represented by AFSCME local 2087 and you may be required to pay an agency service fee through direct payroll deduction.

Employment Benefits: Selectee will be eligible for health and life insurance, annual (vacation) and sick leave and will be covered under the University of the District of Columbia' s retirement plan (TIAA-CREF).

Equal Opportunity Employer: The District of Columbia Government is an Equal Opportunity Employer. All qualified candidates will receive consideration without regard to race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, family responsibilities, matriculation, physical handicap, or political affiliation.

Notice of Non-Discrimination: In accordance with the D.C. Human Rights Act of 1977, as amended, D.C. Official Code, Section 2-1401.01 et. seq., (Act) the University of the District of Columbia does not discriminate on the basis of actual or perceived: race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, familial status, family responsibilities, matriculation, political affiliation, genetic information, disability.  Sexual harassment is a form of sex discrimination which is also prohibited by the Act.  In addition, harassment based on any of the above protected categories is prohibited by the Act.  Discrimination in violation of the Act will not be tolerated.  Violators will be subject to disciplinary action.

Veterans Preference:  Applicants claiming veteran's preference must submit official proof at the time of application.

Visa Sponsorship: At this time, the University of the District of Columbia does not provide sponsorship for visas (e.g. H-1B). This position is also ineligible for Optional Practical Training (OPT).

Residency Preference: A person applying for a position who is a bona fide District resident at the time of application for the position, may be awarded a 10-point residency preference over non-District applicants, unless the person declines the preference points. If selected, the person shall be required to present no less than 8 proofs of bona fide District residency on or before the effective date of the appointment and maintain such residency for 7 consecutive years from the effective date of the appointment. Failure to maintain bona fide District residency for the 7-year period will result in forfeiture of employment.
 

Drug-Free Workplace: Pursuant to the requirements of the Drug-Free Workplace Act of 1988, the individual selected to fill this position will, as a condition of employment, be required to notify his/her immediate supervisor, in writing, not later than five (5) days after conviction of any criminal drug statute occurring in the workplace.

Background Investigation: Employment with the University of the District of Columbia is contingent upon a satisfactory background investigation.  The determination of a "satisfactory background investigation" is made at the sole discretion of the University of the District of Columbia.  The University may refuse to hire a finalist, rescind an offer of employment to a finalist or review and may terminate the employment of a current employee based on the results of a background investigation.

Disposition of Resume: Resumes received outside the area of consideration and/or after the closing date will not be given consideration. You must resubmit your resume to receive consideration for any subsequent advertised position vacancies. For the purpose of employment, resumes are not considered job applications. Therefore, if selected for employment a UDC application will be required.

Job Offers: Official Job Offers are made by the University of the District of Columbia, Office of Human Resources only.

Contact Information:  All inquiries related to employment and job applications should be directed to UDC Office of Human Resources at (202) 274-5380.

The University of the District of Columbia is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. For a full version of the University’s EO Policy Statement, please visit: https://www.udc.edu/human-resources/equal-opportunity/ .